A/B testing involves testing two different versions of a web page to determine which one does a better job at converting visitors into customers. It’s the only scientific way of increasing your website’s conversion rate.

Why you need to do A/B testing

A/B testing enables you to make data-driven decisions instead of relying on hunches and gut instinct. When implemented properly, it can help you:

  • Reduce cart abandonment and bounce rate
  • Improve average order value
  • Increase conversion rate

By performing regular A/B testing, you ensure that you’re generating the most revenue possible with your existing website traffic.

The best way to do A/B testing

You can’t just test random ideas and hope something works. You need to have a systematic, organized approach to A/B testing.

I do it in three steps:

1) Conversion rate optimization audit

The first thing I do when I take on a new client is to perform a thorough conversion rate optimization audit of their website. I use a combination of  eight conversion research methods during the audit, including:

  • A Google Analytics health check
  • Heuristic evaluation
  • Heatmap analysis
  • Competitive research
  • Usability testing
  • Copy testing
  • Website surveys
  • Customer surveys

These methods uncover 99% of issues that are holding a website back from generating better conversion rates. I then design a series of experiments that address these issues in an effort to improve your website’s conversion rate.

2) Creating an experimentation roadmap

The next step is to create a roadmap for fixing all the issues and executing experiments. These are prioritized based on half a dozen factors, including importance, impact, and difficulty.

3) Launching and managing your A/B testing program

After I create the audit report and the experimentation roadmap, I’ll send these to you for review. Then, once you’re ready, we can launch your A/B testing program and get started on improving your conversion rate.

Skyrocket your ecommerce conversion rate

Interested? Book your free consultation call today and learn how I can help you skyrocket your website’s conversion rate.