Competitive research involves analyzing your competitors to gain information that will give you a better chance of outperforming them. It’s a crucial part of any conversion rate optimization program.
Why analyzing your competition is crucial for conversion optimization
A lot of CRO practitioners neglect to do competitive research because they think it’s not valuable for improving conversion rates. This couldn’t be farther from the truth.
By analyzing your competition, you’ll be able to:
- Learn from their strengths and weaknesses
- Find out which strategies they’re using to convert visitors into customers
- Improve your own experimentation program
Competitive research can help you define your unique selling proposition (USP) better and allow you to stand out from the competition.
You can use the data gathered from this type of research to identify opportunities, spot industry trends, and anticipate market shifts.
Most importantly, competitive research will enable you to make data-driven decisions to improve the user experience on your website.
This, in turn, will allow you to increase your website’s conversion rate and help you generate more sales with your existing traffic.
What does competitive research include?
When performing competitive research, I’ll analyze your top three competitors to find out:
- Their value proposition
- What kind of messaging they’re using
- Which A/B testing technology they’re using
- What kind of A/B testing experiments they’re running
- What their customers are saying about them
I will then use this information to create the optimal conversion rate optimization strategy for your business.
Competitive research is just a piece of the puzzle
Competitive research is just one step in the process of increasing your website’s conversion rate. My conversion rate optimization service also includes:
- A Google Analytics audit
- Heuristic evaluation
- Heatmap analysis
- Usability testing
- Copy testing
- Website surveys
- Customer surveys
- Team interviews
- A/B testing
Interested? Book your free consultation call today and learn how I can help you skyrocket your website’s conversion rate.