10 Amazing Ecommerce Emails that Win Customers and Generate Sales

10 Amazing Ecommerce Emails that Win Customers and Generate Sales

ecommerce emails

Email drives 7% of all ecommerce transactions and generates more conversions than all other marketing channels. We’re sure that your company is already using emails to generate sales. However, are you using them in the best possible way? 

Today we’re going to look at ten amazing ecommerce emails and see what makes them great and what we can learn from them.

1) Wynd’s Welcome Email

We’re obviously going to start with the welcome email. Apart from being the first email a customer will receive from your company, it’s also the one that drives the most revenue.

You can use the welcome email to show off your best-selling products or tell customers more about your company. The welcome email is also the perfect opportunity to ask subscribers to follow you on social media. You might even want to consider offering a discount in your welcome emails to entice your new subscribers to make a purchase.

Wynd Technologies, the company behind Wynd, the smart portable air purifier, sends an excellent welcome email to their new customers. They immediately list the benefits of shopping at their online store (free shipping and returns in the US) and include a coupon code that customers can use to get a free filter with their first purchase.

They also make sure to outline the benefits of staying on their email list and show off their media mentions to boost credibility and trust. Finally, they list their best-selling products and link to all their social media pages so that customers can follow their new favorite air purifier company on social media.

2) Huckberry’s Order Confirmation Email

Every ecommerce business sends out order confirmation emails, and shoppers expect to receive them. Why not use this email to generate even more sales?

Consider adding your best-selling products at the bottom of the confirmation email to show customers other products that might interest them. You can also include a time-restricted discount in this email to encourage repeat purchases.

Huckberry, a retailer of men’s clothing and gear, includes all the usual elements of an order confirmation email in their confirmation message, including estimated delivery, order number, and the ordered items. However, it doesn’t stop there.

They also invite their customers to join their referral program, as well as display their trending products at the bottom of the email, inviting customers to come back to the Huckberry website and make another purchase.

3) Casper’s Post-Purchase Follow-Up Email

Are you sending customers post-purchase follow-up emails? If you’re not, you’re missing out. Studies show that customers who’ve previously purchased from your business have a 27% chance of visiting your website again. Give these customers a reason to come back by offering them a discount or another type of special offer (e.g., free shipping or a 2-for-1 deal).

You should also be using the post-purchase follow-up email to request reviews from your customers. If you decide to do this, make the reviewing process as easy as possible to increase the number of customers that will go through with writing a review.

Mattress startup Casper uses their post-purchase email to ask customers to share their experience of sleeping on their new Casper mattress. They also let their customers know about their referral program and include links to all their social media pages.

4) ASICS’ Upsell Email

It’s five times more expensive to acquire a new customer than it is to keep an existing one. It’s crucial that ecommerce businesses work hard on selling their products to existing customers. This is where the upsell email can be of great help.

Use the upsell email to let your customers know about products related to their recent purchase or offers that might interest them.

Activewear brand ASICS tries to upsell shoppers who abandon their carts by giving them a glimpse of ASICS’ best-selling products at the bottom of the email. They make sure to let shoppers know that they offer free shipping on all orders. Finally, they link to their social media pages in the hopes of establishing an additional mode of contact with shoppers.

5) Bombas’ Referral Email

If your online store has a referral program, you should let your existing customers and email subscribers know about it by sending them a referral email. Use the referral email to let your subscribers know how exactly they can benefit from referring friends to your business.

Bombas, a sock manufacturer headquartered in New York City, has a dual-incentive referral program, offering rewards for both the referrer and the referred friend. This is usually the most effective type of referral program since both parties get rewarded for participating.

Bombas also gives customers the opportunity to refer as many friends as they like and get rewarded for each referral, increasing the chances of customers referring multiple friends.

In their referral email, they make sure to explain their referral program and its terms to their customers, eliminating any confusion or misunderstanding that might arise from customers not knowing how the referral program actually works.

6) Framebridge’s Re-Engagement Email

Every ecommerce business has customers that haven’t been active for months. Why not try to activate these customers by sending them a re-engagement email? Let your inactive customers know that you’ve missed them, ask them if you’re doing something wrong and if there’s a way to get them to re-visit your store.

Framebridge is a startup company selling custom picture frames. They send out a simple but effective re-engagement email to customers who haven’t visited their website or opened their emails in a while.

They offer their subscribers an easy way to opt-out or stay on their list. Apart from reminding shoppers about Framebridge, this email also serves to show that Framebridge cares about their customers and doesn’t want to keep sending them emails if they’re not interested.

7) Huckberry’s Curated Email

No one likes businesses that only talk about themselves and their products. Keep your customers engaged by curating content that interests them and then delivering it to them in a weekly or monthly email. Your curated email can contain blog posts, videos, photos, product recommendations or anything else your customers might find useful or entertaining.

Huckberry regularly sends out a huge curated email containing new product releases, brand highlights, sales, and posts from the Huckberry blog, keeping their subscribers informed and entertained while also promoting products from their online store.

8) ASOS’ Birthday Email

Everyone likes to be remembered on their special day. Show your customers that you care by sending them a birthday email. You might also want to consider offering them a discount since a lot of people like to treat themselves on their birthday.

The fashion giant ASOS offers its customers a unique 10% discount code on their birthday. They make sure to include links to product categories and other relevant pages so that they can get customers on their website as soon as possible.

9) Brooklinen’s Engagement Email

You should periodically engage your existing customers and subscribers by letting them know about a particular discount or offer that you’re running, as well as new products that you have in stock.

Brooklinen is an online retailer that sells luxury bed sheets, pillows, and blankets. They send out engagement emails to their customers, reminding them of Brooklinen’s free shipping and displaying products that might interest customers.

The email successfully creates a sense of urgency with the “before your items are all sold out” line. Additionally, Brooklinen makes sure to mention that their brand was featured by media giants such as Vogue and GQ, as well as offer customers the option of browsing two of their most popular product categories.

10) Beardbrand’s Abandoned Cart Email

With 69% of all online shopping carts being abandoned, it’s crucial that online stores send out abandoned cart emails to try to recover at least a fraction of these abandoned carts. These emails convert at a rate of 2.63%, higher than all other ecommerce emails.

A good abandoned cart email should be personalized and relevant to each specific customer and their order. It should also create a sense of urgency to increase the likelihood of the shopper completing their purchase.

Beardbrand’s abandoned cart reminder has all the features of an excellent abandoned cart email. The email is personalized with the customer’s name and cart contents, and creates a sense of urgency by reminding the customers that their cart will expire soon.

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