5 Highly Effective Ecommerce Marketing Strategies for Boosting Sales

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Are you looking for ways to generate more traffic and sales for your ecommerce business? You’ve come to the right place! In this guide, I’ll be discussing the five most effective ecommerce marketing strategies that can help you improve brand awareness and grow revenue.

1) Produce helpful and interesting content

People use the Internet to consume content in its various forms, from articles and blog posts to podcasts, videos, and images. If you can produce content that your target audience considers helpful or interesting, you’ll have no problem attracting more leads and customers.

If you decide to engage in ecommerce content marketing, you need to make sure to produce content that’s focused on addressing your audience’s needs and pain points, rather than on selling your products directly. It should educate or entertain your audience, raise awareness of your brand, as well as help you develop thought leadership.

Work on creating highly-researched, in-depth content on topics that interest your target audience. Educate your prospects and customers and help them solve their pain points and challenges. If you can do this, you’ll develop a more meaningful relationship with your audience and have a greater chance of converting them into high-value customers.

One of Beardbrand's main ecommerce marketing strategies involves producing content for their audience.
Source: beardbrand.com

When looking to produce content, you should choose a content format that will help you reach a large part of your target audience. Here are a few ideas:

  • Blog posts
  • Videos
  • Ebooks
  • Infographics
  • Podcasts

Note that you can also repurpose each content piece to create additional content. For example, you could transcribe your video and turn it into a blog post, or use your blog post to create an infographic.

2) Be social

Very few ecommerce brands are successful without using social media in their mix of ecommerce marketing strategies. If you want to be able to communicate with your customers directly, build a deeper relationship with your audience, and drive more traffic and sales to your website, you need to be active on social media platforms.

This doesn’t mean that you need to be on every social network out there. Consider your audience and the platforms they spend most of their time on – this is where you should be as well.

Once you’ve chosen the right social platforms for your brand, you’ll need to devise a social media marketing strategy. While the right strategy will depend on your brand and your target audience, there are a few best practices that you can follow.

Mr Porter promotes their brand through social media
Source: facebook.com

First, you should be posting at least once a day so that you ensure that your audience will have your brand top of mind. You’ll also need to be posting content that is relevant to your target audience, their interests, and needs.

Finally, the majority of the content you post on social media should be focused on educating and entertaining your target audience, rather than selling your products.

3) Collaborate with influencers

Influencer collaborations are one of the most popular ways of raising brand awareness and driving traffic to an ecommerce website. Influencer marketing has been shown to generate a return on investment that is 11 times greater than that of traditional marketing methods, generating $7.65 for every dollar invested.

Influencers can help you grow your social media following, get your products and your brand in front of more people, as well as generate traffic and sales. They can also provide you with high-quality content that you can then repurpose on your social media channels or your website.

One of Sperry's ecommerce marketing strategies involves collaborating with Instagram influencers
Source: instagram.com

The key to utilizing influencer marketing correctly is to find influencers that fit your brand image and that have a highly-engaged audience. Don’t fall into the trap of judging influencers solely by their follower count. An influencer with 20,000 followers and a 10% engagement rate can drive more sales than an influencer with 100,000 followers and a 1% engagement rate.

You can use tools like BuzzSumo to find influencers relevant to your industry and then contact them and ask if they’d be interested in a collaboration. There are many different types of collaborations you can set up; and this will depend, among other things, on your industry, product pricing, and profit margin.

Most brands opt for sending free products to influencers in exchange for a promotional photo, video, or blog post. Keep in mind that some influencers might also require monetary compensation.

4) Send automated emails

Email marketing is the most cost-effective form of marketing, generating $44 for every dollar spent. As much as 7% of all ecommerce transactions are completed as a direct result of email marketing. It drives more conversions than any other marketing channel.

Considering the stats above, it’s no wonder that automated email campaigns are one of the most effective ecommerce marketing strategies out there.

Ecommerce businesses can use email automation to their advantage, and send their prospects and customers a wide variety of different types of emails to try to entice them to make a purchase. Here are four types of ecommerce emails every online store should be sending:

Welcome email

Shoppers expect welcome emails from ecommerce brands. 

This type of email is useful for introducing shoppers to your brand and products, directing them to other channels where they can interact with you (such as your Instagram account or YouTube channel), as well as enticing them into making a purchase by giving them a discount or special offer.

Fab's welcome email

Order confirmation email

A very important email for your shoppers, the order confirmation email should let customers know that their purchase was completed and inform them about when they can expect their package to arrive. 

You can also use the order confirmation email to upsell or cross-sell to your customers by showing them products related to their purchase.

Parabo Press Order Confirmation Email

Abandoned cart email

With 69.57% of online shoppers abandoning their shopping carts, it’s crucial that ecommerce businesses do whatever they can to get these shoppers back. This is where abandoned cart emails can help. 

You should send up to three abandoned cart emails to every shopper that doesn’t complete their purchase and remind them of what they’ve left behind.

Automated email campaigns, especially abandoned cart email campaigns, are among the most popular ecommerce marketing strategies employed by today's ecommerce brands.

Re-engagement email

You probably have customers who haven’t bought anything from you in months. Sending them a re-engagement email will allow you to find out what’s keeping them from shopping with you. 

Additionally, you can use the re-engagement email to entice these customers to visit your website by giving them a discount or a special offer.

Framebridge re-engagement email

When creating your next email campaign, focus on the subject line because it’s the first thing that prospects will notice about your email. Make sure that it’s attention-grabbing but also relevant to the content of the email. 

Try to personalize each email by addressing your customers by their name or by delivering content on topics and products that interest them.

Since 55% of emails are read on mobile devices, make sure to optimize all your emails for smartphones and tablets. You should also try to use simple language to make your emails as easy to read as possible.

Remember that your work isn’t done once you set up automated email campaigns. You should split test different email variations regularly and keep looking for the highest-converting email copy that you can use for your campaigns.

5) Use retargeting ads to get shoppers back to your website

Have you ever looked at a product online and then saw an ad for it in your Facebook feed? This is the result of retargeting, a marketing strategy that involves advertising your products to people who’ve already viewed them on your website.

Since these people have already expressed interest in your products, they are more likely to convert. Retargeting gives you another chance to convince shoppers to purchase from you. With as much as 98% of shoppers not converting during their first visit, retargeting is a must for ecommerce businesses that are looking to grow their revenue.

Facebook ad retargeting is among the most effective ecommerce marketing strategies
Source: facebook.com

You can retarget shoppers that:

Browsed your website but didn’t add anything to their cart – These people are interested in what you have to sell but might have some concerns that are holding them back from making a purchase.

Added a product to their cart and then abandoned it – Shoppers who abandon their carts do so for a variety of reasons. A lot of them can be converted through retargeting campaigns.

Purchased a product – Retargeting your existing customers by showing them related products to the one they already purchased is a great way to increase the average lifetime value of your customers.

Try to address any concerns shoppers might have about buying the product (e.g., by using reviews) or offer them a discount in your retargeting ad to give them the final push they need to complete their purchase.

Use ecommerce marketing strategies to grow your online store

There are a wide variety of ecommerce marketing strategies you can use to generate more traffic and sales for your online store.

One of the most popular strategies involves producing content that’s relevant and valuable to your audience on a regular basis. This content can be in the form of blog posts, videos, podcasts, or any other format your target audience would appreciate.

Being active on social media is another way to generate more traffic and sales for your ecommerce business. Focus on a few social platforms where you audience spends most of their time and being active on them, sharing content and engaging with your audience.

You can also utilize influencer marketing to generate more awareness and sales for your ecommerce brand. Identify influencers that fit your brand and have an engaged following, and set up collaborations with them, offering free products or monetary compensation in exchange for promoting your brand.

If you’re looking for a more automated way to promote your ecommerce business, consider creating and running automated email campaigns, including welcome emails, abandoned cart emails, and re-engagement emails.

Finally, take advantage of retargeting ads to get another chance of converting visitors who browsed your website or abandoned their cart without making a purchase.

About the author

Boris Mustapic

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