The first step in improving your website’s conversion rate is to perform a Google Analytics audit. This involves taking a look at your Google Analytics account and identifying issues with the way you’re tracking and collecting data.

Why you need to audit your Google Analytics account

You need accurate data to be able to make data-driven decisions. Auditing your Google Analytics account ensures that:

  • You can trust your data because it’s being tracked properly
  • You’re tracking data that can help you improve your business

Here are three warning signs that you should perform a Google Analytics audit as soon as possible:

  • Google Analytics shows that your website has a very low bounce rate (less than 20%)
  • Transactional data doesn’t align with actual business performance
  • There’s misalignment between Google Analytics reports and third-party systems such as Facebook Ads

All of the above points to issues with tracking data in Google Analytics. Auditing your Google Analytics account will help you uncover all of the issues that are holding you back from collecting accurate data and allow you to make the right decisions for your business.

What does a Google Analytics audit include?

When auditing your Google Analytics account, I will make sure the following is set up correctly:

  • Account configuration
  • Campaigns
  • Channels & groups
  • Ecommerce & Enhanced Ecommerce
  • Event handling
  • Goals

Once the audit is completed, you’ll receive a report that outlines all the issues and includes recommendations on how to address them.

Auditing your Google Analytics account is just the first step

Making sure you’re tracking data properly is just the first step to increasing your website’s conversion rate. My conversion rate optimization audit service also includes:

  • Heuristic evaluation
  • Heatmap analysis
  • Competitive research
  • Usability testing
  • Copy testing
  • Website surveys
  • Customer surveys
  • A/B testing

Click the button below to book a free consultation call and learn how I can help you improve conversion rates and generate more sales with your existing traffic.