A heuristic evaluation aims to analyze how well your website’s usability and design align with industry best practices. It’s the first step to understanding what elements of your website you need to change in order to achieve better conversion rates.

Why your website needs a heuristic evaluation

A heuristic evaluation is crucial to improving conversion rates and guiding your A/B testing process. After conducting this type of evaluation, you’ll end up with a list of issues that need to be addressed so you can have a better chance of converting visitors into customers.

For example, a heuristic evaluation might uncover that:

  • There are elements on your website that are distracting visitors from making a purchase
  • Your website doesn’t make visitors feel comfortable about giving you their payment details
  • There’s no clear reason why visitors should buy from you
  • Your website doesn’t make it clear what visitors need to do to complete their purchase

What does a heuristic evaluation include?

During heuristic evaluation, I will check your website for more than 200 common issues that hold ecommerce websites back from achieving higher conversion rates.

I will analyze every single page on your website, including:

  • The homepage
  • Category pages
  • Product pages
  • Cart page
  • Checkout page
  • About page
  • Login page
  • Website search pages

After the evaluation is complete, you’ll receive a report that outlines all the discovered issues and includes recommendations on how to address them.

A heuristic evaluation is just a piece of the puzzle

Performing a heuristic evaluation is just one step in the process of increasing your website’s conversion rate. My conversion rate optimization audit service also includes:

  • A Google Analytics audit
  • Heatmap analysis
  • Competitive research
  • Usability testing
  • Copy testing
  • Website surveys
  • Customer surveys
  • A/B testing

Interested? Book your free consultation call today and learn how I can help you skyrocket your website’s conversion rate.