Boris Mustapic
Boris Mustapic

Content Marketing Consultant for
B2B SaaS

Content Marketing Consultant for
B2B SaaS

I help B2B SaaS companies drive growth through strategic, product-led content marketing.

I help B2B SaaS companies drive growth through strategic, product-led content marketing.

Let's talk

Trusted by 50+ B2B SaaS companies

Trusted by 50+ B2B SaaS companies

What I can help you with

  1. Content strategy

    I can create an effective, product-led content strategy that will help you generate leads, signups, or demo bookings consistently.

  2. 1.

  1. SEO & link building

    I can optimize your content for search engines and build high-quality links that will get your content to the top of search results.

  2. 2.

  1. Content writing

    I write blog posts, ebooks, case studies, reports, white papers, and more.

  2. 3.

  1. Fractional Head of Content

    You can also hire me as your fractional Head of Content to help you drive growth through content marketing at a fraction of the cost of a full-time hire.

  2. 4.

If you are interested in any of my services, I'd love to chat.

Let's talk

Why work with me

A decade of experience

Having worked in digital marketing for over 10 years, I have plenty of in-house and consulting experience.

A decade of experience

Having worked in digital marketing for over 10 years, I have plenty of in-house and consulting experience.

Personalized approach

I don't do cookie cutter SEO or content marketing. I create a personalized strategy for every client.

Personalized approach

I don't do cookie cutter SEO or content marketing. I create a personalized strategy for every client.

Plenty of satisfied clients

I've worked with dozens of satisfied B2B SaaS clients across martech, salestech, HRtech, and more.

Plenty of satisfied clients

I've worked with dozens of satisfied B2B SaaS clients across martech, salestech, HRtech, and more.

A few projects I've been a part of

The State of Cold Email

A study and report on cold email outreach trends I created for Hunter.io.

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The State of Cold Email

A study and report on cold email outreach trends I created for Hunter.io.

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The Ultimate Guide to WordPress SEO

A comprehensive 8,000-word guide on WordPress SEO that I wrote for the Semrush blog.

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The Ultimate Guide to WordPress SEO

A comprehensive 8,000-word guide on WordPress SEO that I wrote for the Semrush blog.

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The 24 Best Martech Tools for 2024

My guide to the top martech tools you should consider adding to your tech stack this year.

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The 24 Best Martech Tools for 2024

My guide to the top martech tools you should consider adding to your tech stack this year.

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What my clients say

Courtney Cavey

Hubstaff

"Content and SEO were by far our top-performing channels, bringing in thousands of SaaS customers per year, attributing to millions in ARR added each year. Boris was a key driver and contributor here."

Courtney Cavey

Hubstaff

"Content and SEO were by far our top-performing channels, bringing in thousands of SaaS customers per year, attributing to millions in ARR added each year. Boris was a key driver and contributor here."

Some of my writing

8 Ways to Make Your Content Stand Out

You need to stop creating cookie-cutter content.

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8 Ways to Make Your Content Stand Out

You need to stop creating cookie-cutter content.

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How to Create an Effective Content Strategy for Your Brand

A list of keywords isn't a content strategy.

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How to Create an Effective Content Strategy for Your Brand

A list of keywords isn't a content strategy.

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5 Tips to Help You Succeed as a One-Person Content Team

You can do it.

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5 Tips to Help You Succeed as a One-Person Content Team

You can do it.

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How to Do Content Marketing on Any Budget

The best approach for every budget level.

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How to Do Content Marketing on Any Budget

The best approach for every budget level.

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About me

I'm Boris Mustapic

I specialize in helping B2B SaaS companies drive growth through strategic, product-led content marketing.

I've been in the digital marketing industry since 2012 and have worked as an in-house content marketer for years before transitioning into independent consulting.

My clients include companies like Semrush, Hunter.io, and Hubstaff.

Connect with me & follow on

Contact me

Drop me a message. I look forward to hearing from you.