AI search consultant
for B2B SaaS
I help B2B SaaS companies get recommended by AI engines like ChatGPT, Claude, and Perplexity.
Who am I
I'm Boris Mustapic, a B2B marketer with over a decade of experience in content, SEO, and growth.
I've spent my career helping software companies win customers through organic channels. Today, I run AI search programs for a small number of clients at a time.
I build the strategy and do the work myself, and you work directly with me for the whole engagement.
How it works
AI visibility audit
I measure how often AI mentions and recommends you, who it names instead, and which sources its answers come from.
Positioning and prompt strategy
We define what AI should say about you, pick the prompts that matter most, and build a 90-day roadmap for getting your brand recommended.
Execution
I implement the strategy, creating content, securing online mentions for your brand, and planning original research.
Monitoring and reporting
I provide a detailed monthly report on how your AI visibility is changing, what’s driving it, and what we’re doing next.
Results I've generated
127% organic traffic growth in 12 months
I built and ran a product-led content strategy that also lifted content-sourced signups by 58%.
$250K in additional ARR from lifecycle conversion
I partnered with the growth and lifecycle teams to design automation workflows that turned more signups into paying customers.
$300K+ in ARR from one research campaign
I designed and executed an industry survey, then turned the findings into content, campaigns, and sales narratives.
What my clients say
"Content and SEO were by far our top-performing channels, bringing in thousands of SaaS customers per year and contributing to millions in ARR added each year. Boris was a key driver and contributor here."
"Boris is an excellent content strategist with a great understanding of how to craft content that meets search intent and provides real, helpful advice for readers."
"Boris makes collaboration easy: he's fast, reliable, and always delivers high-quality work."
Frequently asked questions
How is this different from SEO? +
SEO gets your pages retrieved. AI search decides whether you get recommended once they are.
Around two thirds of AI citations come from sites you don't own, so most of the work happens on review sites, comparison articles, roundups, and the publications AI leans on, alongside your own pages.
What does an engagement look like? +
We start with an AI visibility audit to see how often AI mentions and recommends you, and where its answers come from. Then we define your positioning and prompt strategy and put together a 90-day roadmap.
After that, I implement the strategy: creating content, securing mentions for your brand, and running original research. You get a detailed report every month on how your AI visibility is changing and what’s next.
How many clients do you work with at a time? +
I work with three to four clients at a time. This allows me to dedicate the amount of attention each project genuinely needs.
It also lets me develop a deep understanding of your product, market, and target customers. This, in turn, helps me drive better results for your business.
Why work with you instead of an agency? +
The biggest difference is attention. I work with 3-4 clients at a time, so your project gets significantly more time and focus than it would at a typical agency.
You also work directly with me throughout the entire engagement. Your account will never be handed off to a junior marketer.
And because I don't carry the overhead costs that agencies do, you get senior-level work at a better price.
What kind of results can we expect? +
By month three, movement on the first cluster of prompts: more mentions and citations, and a higher share of voice against competitors.
Over a year, more visits, signups, and demos from people who first found you in an AI answer.
How do we get started? +
Book a call using the button below. I'll ask about your company, your market, and your goals, and I'll tell you honestly whether and how I can help.
Engagements run month to month.
Learn more about AI search
Let's talk
Book a call to learn how I can help you get your brand recommended by AI.
Get in touch ↗