Go-to-market consultant for SaaS

Go-to-market consultant for SaaS

Go-to-market consultant for SaaS

I help early-stage SaaS teams build and execute a go-to-market strategy that actually works.

I help early-stage SaaS teams build and execute a go-to-market strategy that actually works.

I help early-stage SaaS teams build and execute a go-to-market strategy that actually works.

My services

What I can help with

Go-to-market strategy

Decide how you’ll reach buyers, which channels to focus on, and how everything fits together so go-to-market efforts aren’t scattered.

Go-to-market strategy

Decide how you’ll reach buyers, which channels to focus on, and how everything fits together so go-to-market efforts aren’t scattered.

Go-to-market strategy

Decide how you’ll reach buyers, which channels to focus on, and how everything fits together so go-to-market efforts aren’t scattered.

Positioning & messaging

Clarify what the product does, who it’s for, and why it’s different so buyers understand the value and sales conversations get easier.

Positioning & messaging

Clarify what the product does, who it’s for, and why it’s different so buyers understand the value and sales conversations get easier.

Positioning & messaging

Clarify what the product does, who it’s for, and why it’s different so buyers understand the value and sales conversations get easier.

Sales narrative & enablement

Translate your positioning into a clear sales narrative and practical tools so reps know what to say and deals move forward.

Sales narrative & enablement

Translate your positioning into a clear sales narrative and practical tools so reps know what to say and deals move forward.

Sales narrative & enablement

Translate your positioning into a clear sales narrative and practical tools so reps know what to say and deals move forward.

Fractional GTM Leadership

Act as your go-to-market lead, setting direction and driving execution so the team keeps moving forward.

Fractional GTM Leadership

Act as your go-to-market lead, setting direction and driving execution so the team keeps moving forward.

Fractional GTM Leadership

Act as your go-to-market lead, setting direction and driving execution so the team keeps moving forward.

About

Hands-on GTM help for early-stage SaaS

I work with early-stage SaaS teams once they start selling beyond their immediate network.

Founders are still handling most sales conversations. Messaging lives in their heads and changes from call to call. Early outreach is experimental or nonexistent, and there’s no clear sense of what to double down on.

As the product takes shape, explaining the value consistently gets harder. The website, sales deck, and emails evolve independently, and go-to-market decisions are mostly made week to week.

I help teams make clear go-to-market decisions and then execute on them.

That can mean defining who you’re selling to and how you reach them, tightening positioning and sales narratives, or running outbound and founder-led distribution so conversations start happening.

For some teams, this is focused, project-based work. For others, I act as a fractional go-to-market lead: setting priorities, making calls, and keeping execution moving without the overhead of a full-time hire.

  • "Boris facilitated a positioning workshop that helped align the team and uncover a clear, actionable path forward. He helped us pressure test our positioning, who the product was really for, and what problem we should lead with. He also put together a detailed action plan and strategy, and also helped with implementation, which made a big difference.”

    Vitaly Motuz

    Founder of TextNinja

  • "Boris facilitated a positioning workshop that helped align the team and uncover a clear, actionable path forward. He helped us pressure test our positioning, who the product was really for, and what problem we should lead with. He also put together a detailed action plan and strategy, and also helped with implementation, which made a big difference.”

    Vitaly Motuz

    Founder of TextNinja

  • "Boris facilitated a positioning workshop that helped align the team and uncover a clear, actionable path forward. He helped us pressure test our positioning, who the product was really for, and what problem we should lead with. He also put together a detailed action plan and strategy, and also helped with implementation, which made a big difference.”

    Vitaly Motuz

    Founder of TextNinja

Have questions?

I've gathered common questions and their answers to make your experience smoother. If you can't find what you're looking for, feel free to reach out.

What types of companies do you work with?
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I work with early-stage SaaS teams, typically seed or Series A. These are companies that have a real product, early traction, and are starting to formalize how they go to market. Some are still founder-led in sales and others are beginning to build a small marketing or sales function. Pre-seed teams are usually too early, and companies with a fully built GTM org are often past the point where this kind of hands-on work makes sense.

What do engagements typically look like?
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Engagements usually start by getting the core go-to-market decisions in place: who you’re selling to, how you reach them, and what to focus on first. From there, the work may stay project-based or move into an ongoing setup where I help drive execution week to week. In ongoing engagements, I act as a consistent GTM owner rather than an outside advisor. The exact structure depends on stage, team size, and what’s currently missing.

Do you focus on strategy, execution, or both?
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Both. I help teams make the key go-to-market decisions and then follow through with execution where it matters. That can include things like founder-led distribution on LinkedIn, setting up and running outbound campaigns, and creating foundational content and sales enablement assets.

How is this different from hiring a full-time GTM or marketing lead?
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This gives you senior go-to-market leadership without the cost, risk, or long ramp-up of a full-time hire. You get hands-on involvement immediately, with scope that can change as the company evolves. It’s especially useful at Seed and Series A, when the role isn’t yet well-defined and needs to cover both thinking and doing. Many teams use this as a bridge before making a permanent hire.

Contact

Interested? Let's talk.