Organic Growth Consultant for B2B SaaS
I help B2B SaaS companies drive growth through SEO & AEO, content marketing, and digital PR.
Some of my satisfied clients
I help B2B SaaS companies drive growth through SEO & AEO, content marketing, and digital PR.
I define what your company should be known for, then build the content plan around it: the topics you should own, the formats that fit, and the order to tackle them in.
I help you rank for the searches your buyers actually run, and show up in the AI answers they increasingly trust instead.
I earn you coverage across the press, podcasts, newsletters, and industry conversations your buyers follow.
I turn your expertise into LinkedIn thought leadership content that builds your authority and starts conversations with potential customers.
I'm Boris Mustapic, a B2B SaaS marketer with more than ten years in content, SEO, and growth.
I've spent my career helping software companies win customers through organic channels, both in-house at companies like Hubstaff and Hunter.io and as a consultant for teams like Semrush and Searchable.
Today I work with a small number of B2B SaaS companies at a time. I build the strategy and do the work myself, from content plans to coverage, and you talk to me, not an account manager.
I built and ran a product-led content strategy that also lifted content-sourced signups by 58%.
I partnered with the growth and lifecycle teams to design automation workflows that turned more signups into paying customers.
I designed and executed an industry survey, then turned the findings into content, campaigns, and sales narratives.
"Content and SEO were by far our top-performing channels, bringing in thousands of SaaS customers per year and contributing to millions in ARR added each year. Boris was a key driver and contributor here."
"Boris is an excellent content strategist with a great understanding of how to craft content that meets search intent and provides real, helpful advice for readers."
"Boris makes collaboration easy: he's fast, reliable, and always delivers high-quality work."
I take a holistic approach that combines content strategy, SEO & AEO, digital PR, and thought leadership.
Every engagement starts with an SEO & AEO audit to establish where you stand today. From there, I build a content and digital PR strategy focused on driving more traffic and signups from organic search and AI engines.
A LinkedIn thought leadership strategy supports all of the above, strengthening your authority and starting inbound conversations.
I work with three to four clients at a time. This allows me to dedicate the amount of attention each project genuinely needs.
It also lets me develop a deep understanding of your product, market, and target customers. This, in turn, helps me drive better results for your business.
The biggest difference is attention. I work with 3-4 clients at a time, so your project gets significantly more time and focus than it would at a typical agency.
You also work directly with me throughout the entire engagement. Your account will never be handed off to a junior marketer.
And because I don't carry the overhead costs that agencies do, you get senior-level work at a better price.
Most of my clients see improved search engine rankings, higher visibility in AI tools like ChatGPT and Claude, increased organic and AI-driven traffic, and more signups and demos from their ideal customers.
Book a call using the button below. I'll ask about your company, your market, and your goals, and I'll tell you honestly whether and how I can help.
Engagements run month to month.
Book a call to learn how I can help you show up where your buyers are looking.
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